A Peak At Our Soil Fertility Process
Before I discuss our soil fertility process I need to mention a housekeeping event that I will do before year end. After about 2-years with our new email delivery provider we have accumulated more than 2,000 email addresses that our newsletter delivers to each Saturday morning. However, only about 38% actually will open them (probably not the same 38% each week). This is not uncommon! Folks hear about our farm from a friend or do a search and decide to register with every intention of one day placing an order. Then, life happens and pretty soon a year has gone by and they are no longer interested. One of our motivations for cleaning up our registered users is our email delivery provider increases the monthly fee from $49 to $122 when the delivery crosses above 2,000. That's almost $900 per year.


